Strategic Plan

We will be a dynamic, innovative and growing provider of caring programs across the state, with a real Christian flavour to all our services. We will actively contribute to improving the systems we work with; we will engage local communities in designing and delivering solutions; we will help shape national agendas for care; and, we shall continuously improve the quality of everything we do.

To see this vision realised, we focus on six key goals:

To live our Christian values

Our objective is to express an authentic and vibrant Christian distinctive in all that we do. Our specific strategies are primarily two-fold; firstly, to increase our pastoral care coverage to all our program areas; and, secondly, to provide significant resources to assist Baptist congregations to commence caring initiatives in their local communities.

To achieve sustainable growth in all service areas

We recognise that significant shifts in expectations are occurring in Australian society regarding consumer preference for modes of care delivery. Two of these are: the shift in preference to receiving services in consumers’ homes; and, to having greater involvement in the design and delivery of those services. As a result, Baptcare has adopted strategies that seek to grow community-centric services for the aged (e.g. Community Aged Care packages and Extended Aged Care at Home packages) and for families, children and the disabled (through our Family Services division).

To attract, develop and retain the best people

Baptcare understands that well trained, engaged and motivated staff is the most critical element to the delivery of excellent care. We have adopted a range of specific strategies to attract, retain and develop the best staff. These strategies include enhancing our staff training and development initiatives, improved salary packaging and other non-salary benefits, and improving communication with and thus engagement of our staff through technology.

To develop systems that help our people care for others

We aim to deliver improved applications and communications technologies to improve our service quality and safety and to enable our front-line staff to maximise the time they spend working with and for clients.

To build our brand

Baptcare is one of the largest and most significant providers of a diverse range of care services to the Victorian Community. We recognise that community recognition of our ‘brand’ is not commensurate with the scale or scope of our services. We seek to redress that anomaly through a range of targeted strategies involving advertising, marketing and sponsorship, including in Baptist-specific, employment-related and more generic arenas.

To deliver the highest quality services to meet the needs of our clients

We seek to deliver services that express a genuine, caring engagement with our clients, but that are also characterised by the highest level of safety and quality possible. Our strategies to this end include integrating our quality systems across diverse program streams and implementing structured risk-management systems.

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